Play the article! |
Lucid opens its first Middle East studio in Riyadh, Saudi Arabia.
The Lucid Riyadh Studio will allow customers to fully experience the brand and gain information about its products.
EV manufacturer Lucid announced the opening of its first Studio in the Middle East, located in Riyadh, Saudi Arabia. The luxury retail space will invite customers to experience the brand and its products in the heart of Riyadh’s Al Nakheel District. With a direct-to-consumer model, every Lucid Studio offers a digitally oriented premium experience tailored to each customer’s preferences, whether they visit in person, make inquiries entirely online, or combine the two.
Lucid’s Riyadh Studio will allow customers to fully experience the brand and gain information about its products in a location that underscores the company’s unique design aesthetic. Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home, the state of California.
Earlier this year, Lucid announced plans for a full production factory at King Abdullah Economic City (“KAEC”) in Saudi Arabia. Lucid plans to establish operations at KAEC for the re-assembly of Lucid Air vehicles that are pre-manufactured at the company’s U.S. AMP-1 Manufacturing Facility in Casa Grande, Arizona, and, over time, for the production of complete vehicles. At its peak, the company expects to manufacture up to 155,000 vehicles per year at the KAEC facility.
In April 2022, Lucid announced an agreement with the Government of Saudi Arabia, under which the Government will purchase up to 100,000 vehicles over ten years, with an initial commitment to purchase 50,000 vehicles and an option to purchase up to an additional 50,000 vehicles over the same period.
Peter Rawlinson, Lucid’s CEO and CTO, said: The launch of our first Studio in the Middle East marks yet another step towards Lucid’s mission to inspire the adoption of sustainable energy on a global scale, and I’m delighted this brand-new studio is set to open here in Saudi Arabia. Saudi Arabia recognizes the seismic transition toward automobile electrification, and it looks to the future to secure a better world for generations to come with Saudi Vision 2030.
Click here and follow us on Google News for regular EV updates.