Pure EV was founded in 2018 by Dr. Nishanth Dongari and Rohit Vadera, both from IIT Bombay. Pure EV is the electric vehicle vertical of PuREnergy. The production unit of the company is located in Hyderabad. The company has access to all the R&D facilities from IIT Hyderabad. It also manufactures high-performance Lithium batteries.

Apart from electric scooters Pure EV also manufactures electric bicycles and electric mopeds. Currently, Pure EV has 4 products including e-scooters and e-bikes.

Pure EV Pluto 7G