Lucid opens its first retail studio in Oslo, Norway.
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Lucid opens its first retail studio in Oslo, Norway.

In addition to the upcoming studio in Oslo, Norway, Lucid announced the appointment of Michael van der Sande as the new Managing Director for Europe.

Oslo, Norway - Lucid Group has announced the opening of its newest retail location in Oslo, Norway. The opening of the Oslo Studio is a significant milestone for the company, as it marks its first retail space in the Nordics and the fourth in Europe. The Studio will officially open to the public on Saturday, March 4, and will be attended by Michael van de Sande, the newly appointed Managing Director for Lucid Europe.

The Oslo Studio is located in the heart of the city on Karl Johans gate 16C and is designed to showcase Lucid’s innovative sustainable energy products. The Studio features interactive displays, which allow customers to experience the benefits of sustainable energy firsthand. The new retail location is a part of Lucid’s ongoing mission to inspire the adoption of sustainable energy on a global scale.

The Lucid Studio is inviting local electric vehicle and sports sedan enthusiasts to attend the grand opening on Saturday, March 4, starting from 10:30 am. Interested individuals are encouraged to get in touch with the Lucid Oslo location to schedule a test drive in the Lucid Air.

At the new Lucid Studio, customers can enjoy a personalized digitally-oriented luxury experience that caters to their individual preferences, whether they choose to visit the location in person, make inquiries online, or a combination of both. The Studio provides an opportunity for customers to explore the brand and gather information about its products in spaces that highlight the company’s distinct design aesthetic.

Lucid also appointed Michael van der Sande as the new Managing Director for Europe, reporting directly to Peter Rawlinson, the CEO, and CTO of Lucid.

With a remarkable 30 years of experience in the luxury and performance automotive industry, van der Sande brings a vast amount of knowledge and expertise to his new position. He will be stationed at Lucid’s European headquarters in Amsterdam. Before joining Lucid, Michael held numerous leadership positions such as Managing Director of Special Vehicle Operations at Jaguar Land Rover, SVP and Managing Director at Alpine Cars, Chief Commercial Officer at Aston Martin, and SVP of Global Sales, Marketing, and Service at Tesla. Michael holds an M.B.A. from Nyenrode Business University.

Van der Sande said, “Having followed Lucid’s development over the years, I am confident that the Lucid Air is the best electric car on the market today. I am thrilled to be joining Lucid and look forward to working with the team on both sides of the Atlantic to bring our cutting-edge electric cars to customers throughout Europe.

Also Read: Volkswagen launches upgraded all-electric ID.3 with sustainable materials in the interior.

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