Lucid announces its first Swiss retail location in Geneva.
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Lucid announces its first Swiss retail location in Geneva.

The new Lucid Studio in Geneva will be the company's second retail location in Europe, after the Munich Studio. The grand opening of the new retail location will be on 18th of November.

EV manufacturer Lucid has announced its first retail location in Switzerland – the Lucid Studio at Cours de Rive 10 in Geneva. The company will inaugurate the retail space on Friday, November 18, 2022.

After Munich, this will be Lucid’s second retail location in Europe. Customers can experience the brand and its products at the new retail space in Geneva. The company is also planning to expand its physical footprint throughout additional countries in Europe in the coming years.

Lucid is rapidly expanding in Europe. The company accepts reservations from European customers and is expected to deliver the first vehicles in Europe at the end of 2022. By placing a fully refundable reservation starting at €300, customers in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Monaco, the Netherlands, Norway, Spain, Sweden, Switzerland, and the UK can secure their place in line for the Lucid Air Pure, Touring, and Grand Touring models when deliveries begin in their respective countries.

Zak Edson, Vice President of Sales and Service, Lucid Group, said: The response to Lucid at the recent preview event in Zurich has been tremendous, which reflects the country’s unique embrace of luxury, innovation, and the environment. We have a growing number of Air reservation holders in Switzerland, and the new Lucid Studio in Geneva will provide the perfect opportunity for EV enthusiasts to engage with and learn about the groundbreaking Lucid Air.

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