Kia accelerates EV transition with a target of 1 million EV sales by 2026.
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Kia accelerates EV transition with a target of 1 million EV sales by 2026.

Kia targets 1.6 million units of EVs annually by 2030, plans to build a lineup of 15 EV models by 2027, and implement new technologies in products.

Kia Corporation has unveiled its updated mid-to-long-term business strategy during the Kia CEO Investor Day event held in Seoul, Korea. The company’s updated 2030 annual sales target is 4.3 million units, with a strong focus on electrification. Out of these, 2.38 million units will be electrified vehicles. The financial targets have also been increased, with KRW 160 trillion in gross revenue, 16 trillion won in operating profit, and 10 percent in operating profit margin.

Kia first introduced its mid-to-long-term strategy called ‘Plan S’ in 2020, which aimed at transforming the company into an EV-focused business, providing customized mobility solutions. Since then, Kia has been holding a CEO Investor Day event annually to present updates on its future vision and goals. During the 2023 event, Kia announced its updated goals and specific details of its business strategy.

Kia aims to achieve its 2030 global sales target of 4.3 million units, which is 34.4 percent higher than its 2023 annual sales target of 3.2 million units. The company is also planning to become a leading EV brand by raising the proportion of electrified car sales to 55 percent (2.38 million units) in 2030, a 7.5 percent (300,000 units) increase from the 2030 target announced in 2022. The global sales target for electrified vehicles has increased by 15.5 percent (320,000 units).

As part of its refreshed sales targets, Kia has significantly increased its annual EV sales targets for 2026 and 2030. The company is now targeting 1 million units of EV sales annually in 2026, representing a 25 percent increase from the goal announced a year earlier. Similarly, the company’s 2030 EV sales target has been increased to 1.6 million units annually, which is a 33 percent increase from the previous target.

To achieve these goals, Kia plans to launch 15 new EV models by 2027, including its flagship model, the EV9, which was recently revealed. This is one more model than the company had originally planned to release by 2027. Additionally, Kia will continue to implement new technologies in its products and apply connectivity features to all new models released after 2025, allowing customers to update and optimize vehicle performance through over-the-air (OTA) updates.

Furthermore, Kia has revealed that its flagship model, the EV9, will feature HDP (Highway Drive Pilot), a conditional level three autonomous driving technology that allows the driver to operate the vehicle “hands-off” under specific conditions. Kia plans to introduce HDP2 technology in 2026, which will support “eyes-off” driving under certain conditions.

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