Hyundai unveils IONIQ 5 Disney100 Platinum concept.
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Hyundai unveils IONIQ 5 Disney100 Platinum concept.

Hyundai's IONIQ 5 Disney100 Platinum Concept car features Disney-inspired design and entertainment, marking a first for Hyundai and Disney collaboration.

Hyundai Motor America recently unveiled its latest creation, the IONIQ 5 Disney100 Platinum Concept car, at the New York Auto Show. The car has been specially designed to commemorate the 100th anniversary of Disney and features a range of Disney-inspired visual accents and entertainment options.

This marks the first time ever that Hyundai vehicle designers have collaborated with Walt Disney Imagineering to create a vehicle. The new car features a Gravity Gold Matte exterior color with Disney-inspired wheel styles, Disney100 Platinum Edition exterior badging, and a range of Disney100 logos embossed throughout the car.

Additionally, the IONIQ 5 Disney100 Platinum Concept car comes equipped with a range of entertainment features. The car includes lamp screens with Disney sparkle animations across its headlights and taillights, while the moon roof includes etching details with a touch of pixie dust. The car also includes a Disney-themed intro on the interior screen, which features iconic Disney music, the Disney100 logo, and pixie dust.

To complete the entertainment package, the interior of the car is fitted with a synchronized light show featuring changing light modes. The car also includes Disney100 logo embossing on the front seat headrests and center console, and Disney100 logos on the floormats.

Details about the limited production vehicle concept are expected to be revealed later this year. Hyundai’s new IONIQ 5 Disney100 Platinum Concept car is sure to be a hit with Disney fans and car enthusiasts alike, with its blend of Disney-inspired visuals and cutting-edge technology.

As an exclusive North American automotive sponsor for Disney100, Hyundai has launched a comprehensive 360-degree integrated marketing campaign that extends beyond advertising and experiential activities. The campaign encompasses various new content, advertising, and merchandising initiatives, among others.

At the forefront of this marketing campaign is the Hyundai IONIQ 5 Disney100 Platinum Concept car, which has been specially designed to celebrate the 100th anniversary of Disney. This vehicle represents a perfect blend of cutting-edge automotive technology and Disney’s timeless stories and unforgettable characters that have entertained and inspired people of all ages for a century.

At Hyundai, we are always looking for new ways to connect with customers on every mile of their journey, and the magic that Disney creates inspires us to deliver moments of delight for our customers,” said Angela Zepeda, chief marketing officer, Hyundai Motor America. “This is the first time that Disney has opened the doors to their design studio and granted access to Disney’s iconic characters for an artistic collaboration with an automaker. The IONIQ 5 is Hyundai’s flagship all-electric vehicle, and we are excited to share a limited edition version that will deliver an unforgettable experience for any Disney fan.”

Also Read: Kia EV9 to go on sale in the U.S. in Q4 2023.

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