Auction for the exclusive edition XUV400 to begin on 26 January.
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Exclusive edition Mahindra XUV400 bidding over Rs 1 crore.

On February 10th, 2023, Anand Mahindra, will personally present the exclusive edition Mahindra XUV400 to the winning bidder at an exclusive event organized by the company during the Formula E weekend in Hyderabad.

The exclusive edition Mahindra XUV400 electric SUV is now being bid over Rs 1 crore in an ongoing auction. The current top bid is for ₹1,12,75,000. The one-of-one vehicle was designed by Mahindra’s Chief Design Officer, Pratap Bose, and renowned fashion designer Rimzim Dadu.

The auction for the exclusive XUV400 began on January 26th and has generated significant interest among car enthusiasts and collectors. The auction will end on January 31st, 2023.

The exclusive edition Mahindra XUV400, which is currently being auctioned, offers an opportunity for the winning bidder to make a positive impact on the world. The successful bidder will have the option to donate their bid to the recipients of the Mahindra Rise Sustainability Champion Awards, announced on November 28, 2022, or to a non-profit organization of their choice.

Furthermore, Mahindra will match the winning bid and contribute it to the same recipients of the Mahindra Rise Sustainability Champion Awards or to a non-profit organization, thus doubling the impact of the bidder’s donation.

The winner of the exclusive edition Mahindra XUV400 auction will have the privilege of receiving the vehicle directly from Anand Mahindra, Chairman of the Mahindra Group, during an exclusive event organized by the company. The presentation will take place on February 10th, 2023, during the Formula E weekend in Hyderabad.

The winner will also get an Exclusive Pass to witness India’s inaugural round of the all-electric FIA Formula E championship in Hyderabad on 11th February 2023.

The Mahindra XUV400 exclusive edition is an all-electric SUV that perfectly blends advanced technology with the highest level of craftsmanship. The vehicle is a result of Mahindra’s HEARTCORE DESIGN philosophy combined with the signature style of renowned fashion designer Rimzim Dadu. The SUV boasts a striking Rimzim Dadu Dazzle Blue body color, accented by ultra-premium copper branding elements, a dual-tone copper roof, and piano black alloy wheels. The Rimzim Dadu x Bose logo is prominently displayed in selected areas, both inside and outside the vehicle, complementing the copper trim elements and striking dual-tone roof.

Inside, the SUV boasts luxurious leatherette seats with intricate Rimzim Dadu blue embroidery. The attention to detail continues as the second-row seat armrest is lowered, revealing a subtle, yet striking logo detail on premium leatherette material. Additionally, the designer duo has created a range of accessories, including cushions, seat belt covers, key holders, carry-with-you pouches, and a premium duffle bag, all trimmed in Rimzim’s exclusive metallic fabric material, adding a touch of luxury to the overall experience.

Mahindra also started the bookings of the XUV400 yesterday. The booking amount for the vehicle is set at 21,000, and it will be available in four different variants. The XUV400 can be reserved in 47 cities across India from Mahindra’s official website.

Ex-showroom Prices of all four variants are:

  • EC with 3.3 kW charger – ₹15.99 lakh
  • EC with 7.2 kW charger – ₹16.49 lakh
  • EL Single Tone with 7.2 kW charger – ₹18.99 lakh
  • EL Dual Tone with 7.2 kW charger – ₹19.19 lakh

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