Saudi Crown Prince launches an EV brand Ceer, in partnership with Foxconn. The manufacturing plant of Ceer will be in King Abdullah Economic City (KAEC).
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Ceer to establish EV manufacturing plant at King Abdullah Economic City.

Construction of the Ceer manufacturing plant will begin in early 2023, and production will start in 2025.

Saudi Arabia’s first EV brand Ceer has announced that it will establish its manufacturing plant at King Abdullah Economic City (KAEC). The company has signed a land purchase agreement worth 359 million Saudi Riyals (95 million USD) with Emaar, the Economic City, to develop Ceer’s manufacturing facility for electric vehicles.

The one million square meters site is located in Industrial Valley (IV) close to King Abdullah Port in KAEC. Construction at the site will begin in early 2023. Once complete, Ceer’s manufacturing facility will create thousands of direct and indirect high-skilled jobs, the majority of which will be filled by Saudi nationals.

Ceer is a joint venture between the Public Investment Fund of Saudi Arabia and Foxconn. It is Saudi’s first EV brand. Ceer vehicles are scheduled to be available from 2025 onwards. The company will license component technology from BMW for use in the vehicle development process, and Foxconn will develop the electrical architecture of the vehicles. Each vehicle will be designed and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards.

Ceer’s Chief Executive Officer, James DeLuca, said: “We have found a place that meets all our needs. KAEC offers us a great location with world-class logistics, effective access for our global and Saudi-based suppliers, and an ideal location to base and develop our future workforce. KAEC will become our manufacturing hub as we work towards creating the first electric vehicle brand for Saudi Arabia and the wider region and, in doing so, contribute in a meaningful way to Saudi Vision 2030.”

Cyril Piaia, CEO of Emaar, The Economic City, the master developer of KAEC, said: “We are delighted to welcome Ceer to KAEC and to help make history by building the first automotive manufacturing hub in Saudi Arabia and the wider region. KAEC is aiming at integrating into Vision 2030 initiatives with the vision to be a global manufacturing center, and we are spearheading the creation of an electric vehicle automotive industry that will be both innovation-focused and have sustainability at its heart. We cannot wait to see the cars of the first Saudi electric vehicle brand coming out of Ceer’s factory at KAEC in a couple of years, and we are proud to be able to contribute to a project that supports so many facets of Saudi Vision 2030. This agreement is in line with KAEC’s new strategy to welcome third-party anchor investors, developers, and operators to realize their projects and ambitions in the city and accelerate its development.”

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