BYD partners with Auto Nejma to enter Morocco
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BYD partners with Auto Nejma to enter Morocco.

BYD and Auto Nejma held an online signing ceremony from their headquarters to begin the partnership to sell EVs in Morocco.

BYD announced its entry into the electric passenger vehicle market in Morocco. To sell its EVs in Morocco, BYD has partnered with Auto Nejma SA., the subsidiary of the Hakam Family Group. An online signing ceremony was held at both BYD’s global headquarters in Shenzhen and Auto Nejma’s headquarters in Casablanca.

Auto Nejma has over 50 years of automotive business legacy, reputation, and expertise. Auto Nejma adheres to the corporate values of “innovation, excellence, team spirit, integrity, and respect”. In addition, the company excels in providing a memorable experience to guests and strives to be the most respected mobility player in the market.

Currently, BYD’s new energy vehicles footprint covers 6 continents, over 70 countries and regions, and more than 400 cities. In the first half of 2022, its NEV sales volume exceeded 640,000, with a YoY increase of 300%. Recently, BYD has rolled off its 3 millionth NEV from the production line and made substantial contributions to the promotion of green mobility worldwide.

Huang Zhixue, General Manager of BYD Middle East and Africa Auto Sales Division, said: As early as 2017, under the witness of His Majesty the King Mohammed VI of Morocco, BYD and the Moroccan government signed a memorandum of understanding on the BYD-Morocco electric transport system, covering rail transit, electric vehicles, electric buses and trucks, battery assembly, and other businesses. We are happy to join hands with Hakam Family Group and Auto Nejma to launch new energy vehicles in Morocco, embrace electrification and intelligent revolution, and jointly cool the earth by 1°C.

Adil BENNANI, General Manager of Auto Nejma, said: We are proud to launch to our market the models of one of the biggest brands of electric vehicles in the world. We are also fully committed to implementing the necessary investments over the next few months to promote the BYD brand in the main cities of the kingdom allowing Moroccans to access the best of electric mobility technology. This partnership marks a milestone in the expansion plan of Auto Nejma and the Hakam Family Group in sustainable mobility.

Also Read: LG Chem to establish a Cathode plant in Clarksville, Tennessee, for EV batteries.

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