BYD enters the Japanese passenger vehicle market with three EV models.
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BYD enters the Japanese passenger vehicle market with three EV models.

BYD ATTO 3 will be the first model to be sold in Japan, with sales expected to begin in January 2023.

Chinese company BYD has made its official entry into the passenger vehicle market in Japan. BYD Japan Inc., held a conference in Tokyo and launched three EV models, BYD ATTO3, BYD DOLPHIN, and BYD SEAL.

BYD will partner with dealers in Japan to establish a sales and service system. BYD ATTO 3 will be the first model to be sold in Japan, with sales expected to begin in January 2023.

BYD DOLPHIN and BYD SEAL are expected to follow soon after, hitting the market in the middle and second half of 2023, respectively.

Wang Chuanfu, Chairman and President of BYD, said: “As one of the first enterprises to develop electric vehicles in the world, BYD has accumulated 27 years of expertise and experience in the field of new energy vehicles and has mastered the advanced technologies spanning batteries, electric motors, electronic control systems, and automotive-grade chips. Today, with the support and expectation of consumers, BYD officially hits the new energy passenger vehicle market in Japan. Through the joint efforts of BYD and the local NEV market, we are dedicated to leading the way in e-mobility for a better life.”

Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, stated: “Starting from today, BYD, along with Japanese dealers and partners, will gradually establish a complete sales and service system to bring a low-carbon lifestyle and a better customer experience for the local people.”

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