Auction for the exclusive edition XUV400 to begin on 26 January.
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Auction for the exclusive edition XUV400 to begin on 26 January.

Anand Mahindra will hand over the exclusive edition XUV400 to the winner on February 10th, 2023 at an Exclusive Mahindra Event during the Formula E weekend in Hyderabad.

Mahindra & Mahindra will auction off a unique, exclusive edition of the All-Electric XUV400. Bidding for the online auction will begin on January 26th, 2023 at 11 am and will continue until January 31st, 2023.

This special edition, created in collaboration between Mahindra’s Chief Design Officer Pratap Bose and fashion designer Rimzim Dadu, was first displayed during the Mahindra Tech Fashion Tour on November 28, 2022, and features intricate custom design elements.

The successful bidder of the auction will have the option to donate their bid to the recipients of the Mahindra Rise Sustainability Champion Awards, announced on November 28, 2022, or to a non-profit organization of their choice. Additionally, Mahindra will match the winning bid and contribute it to the recipients of the Mahindra Rise Sustainability Champion Awards or to a non-profit organisation.

The exclusive edition XUV400 will be presented to the winning bidder by Anand Mahindra, Chairman of the Mahindra Group, at an exclusive Mahindra event during the Formula E weekend in Hyderabad on February 10th, 2023.

Registration for the auction is currently open and can be done by visiting https://auction.carandbike.com/. Bidding for the online auction will begin on January 26th, 2023 at 11 am and will end on January 31st, 2023. Ernst & Young will oversee the entire auction process. The winner of the auction will not only have the opportunity to own this Exclusive Edition XUV400, but also make a positive impact on society by supporting a non-profit organization or sustainability initiatives such as Clean Air, Clean Energy, Green Mobility, and Clean Water.

The All-Electric exclusive edition XUV400 combines advanced technology with meticulous craftsmanship by incorporating Mahindra’s HEARTCORE DESIGN philosophy and the intricate elegance of Rimzim Dadu’s signature style. The SUV boasts a Rimzim Dadu Dazzle Blue body color, accented by ultra-premium copper branding elements, a dual-tone copper roof, and piano black alloy wheels. The Rimzim Dadu x Bose logo is prominently displayed in selected areas both inside and outside the vehicle, complementing the copper trim elements and striking dual-tone roof.

Inside, the SUV features luxurious leatherette seats with intricate Rimzim Dadu blue embroidery. The design continues as the second-row seat armrest is lowered, revealing a subtly crafted logo detail on premium leatherette material. Additionally, the designer duo has created a range of accessories, including cushions, seat belt covers, key holders, carry-with-you pouches, and a premium duffle bag, all trimmed in Rimzim’s exclusive metallic fabric material.

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