Ampere and Royal Challengers Bangalore unveil sustainable cheer squad for IPL 2023.
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Ampere and Royal Challengers Bangalore unveil sustainable cheer squad for IPL 2023.

The collaboration between Ampere and Royal Challengers Bangalore demonstrates how sports and fashion can be used to create a positive impact on the environment and society.

In a first-of-its-kind move, Ampere, the flagship electric two-wheeler brand from Greaves Electric Mobility Private Limited (“GEMPL”), and Royal Challengers Bangalore (RCB) have teamed up to create a cheer squad that is not only high on energy but also on sustainability. The “Ampere Take Charge Squad” is an eco-conscious cheer squad that will feature in IPL 2023.

This unique blend of fashion and sustainability aligns perfectly with the ethos of today’s generation of environmentally conscious Gen Z and millennials. The cheer squad’s jumpsuits have been crafted from upcycled or recycled eco-conscious fabric and are embellished with the Ampere logo and the anthemic phrase #HarGullyElectric embroidered with ropes made from plastic packaging waste.

Designed by Ms. Nikitha Sathish, Founder & Designer at Dori, a contemporary brand that collaborates with weavers in Karnataka’s villages to create eco-friendly clothing for women using handwoven textiles and azo-free dyes, the jumpsuits use natural dyes for color and feature LED lights to emphasize the EV message of the brand.

Instruments used by the squad are made from recycled and upcycled materials, including broken instruments, pieces of wood, metal, buckets, plastic, and scrapped petrol vehicle parts. These include a patched-up guitar, large and small drums made from PVC pipes and discarded metal, and other unconventional instruments made from discarded tire material, repurposed geyser, refrigerator elements, and lights, among other things.

Mr. Rahul KP, an Art Director who is also known as Mechanimal, has collaborated with Ampere and RCB to create these instruments. He brings 12 years of experience in creating art out of waste, and the straps of the instruments will be made from banana fiber and other recycled materials.

The cheer squad is led by Vineeth Vincent, a director of two world records. The aim of the Ampere Take Charge Squad is to spread awareness about sustainability and promote the use of electric vehicles in India. The team is an innovative and inspiring example of how sports can be used to create social and environmental change.

Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd, said, “This collaboration is a significant milestone for us as it aligns with our vision of promoting sustainability in every aspect. As one of the early entrants in the EV industry, our core purpose is to do our bit towards healing the planet, and a sustainable Ampere Take Charge Squad is a step towards the same.”

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